Continue reading if you believe that RFID badges for events are limited to cashless transactions. The management of audience interaction, cashless payments, entry control, and consumer data collecting & analysis during events is being transformed by RFID wristband technology.
For event organizers, implementing an RFID cashless payment system can lead to a host of advantages and improvements.
It’s crucial to think about your event’s RFID usage when searching for RFID suppliers. Does it only concern cashless transactions? Do you want access and entrance controls to be better? Maybe you also want to promote fan involvement and brand activation.
Let’s take a closer look at these RFID event solutions :
RFID for cashless payments
Events with RFID cashless payments can be a great experience for both organizers and guests. Cashless transactions present prospects for both revenue growth and expense reduction. Your visitors benefit from quicker check-in, fewer queues, quicker service at bars and vendors, and a simple, highly secure way of payment.
How RFID for cashless payments works
Visitors add credit in advance to an account. This could occur much before the actual incident. The RFID tag, which is commonly found in a wristband or bracelet, is then used to store this credit. The guest’s RFID tag balance is reduced when they make a purchase, whether it be for food, beverages, or goods.
The benefits
Here, we go over the advantages of using cashless transactions. The top 5 advantages of RFID for event organizers, in our opinion, are as follows:
On average, sales growth is 22%, but it can reach 30%.
Cut operational expenditures by 5% to 8% on average. The reduction of fraud and theft, better reconciliation, and the absence of cash handling all result in cost savings.
Reduce wait times and speed up transaction times.
RFID works offline, so there is no investment in wifi needed. This makes it ideal for new construction and big events.
Real-time reporting provides a variety of client data and facilitates simple reconciliation.
RFID for event access control and zone management
Access control is frequently disregarded by event planners, but if handled improperly, it can negatively affect attendees’ perceptions of the event. And no one wants their poorly organized event to draw social media complaints from hundreds of their visitors.
Access control at events can be managed with RFID trade shows, making the space safer and more secure for everyone because of its RFID attendee tracking tool.
How access control works
Integrate zone access, tickets, and cashless payments for your events to create a unified contactless ecosystem.
Each RFID wristband can have a separate access level attached to it, allowing access to various areas of your event, such as backstage, VIP areas, or artist hospitality areas. Customize access control to ensure that only the appropriate individuals have access.
At entry and at a number of other restricted areas around the facility, the wristband is scanned. In this way, there is no need for paper or digital tickets because the wristband can simply grant or restrict entrance to a location.
The benefits
Promote a secure atmosphere for both workers and ticket holders.
Reduce waiting times and hasten admission into restricted places.
Access control points are simpler to administer for security or workers.
Real-time data analysis can be used to control crowd flow, prevent congestion, and relieve pressure points to guarantee that visitors can move around the venue safely.
Afterwards, analysis. You can quickly find lessons for your next event if you have extensive statistics on crowd flow.
Organize rowdy guests. Live cancellation refers to the ability to pause entry with a single button press.
RFID for Brand amplification
As the world becomes more digital, brand collaborations have taken the stage during live events. Because of this, event planners are searching for fresh and creative approaches to boost brand sponsorships.
RFID brand amplification provides the chance to connect the virtual and physical worlds, bringing sponsors and fans closer together and providing sponsors with actual data to demonstrate ROI.
How RFID for brand amplification works
Numerous options for brand amplification are provided by RFID. For instance, voting booths, gamification, and social media “check-in” zones. For a more immersive experience, events can even design their own event currency. Customers will invest more in your business and think less about their financial decisions when you help them create a personal event currency.
The benefits
Engage customers with engaging brand experiences.
Social media integration can increase internet impressions. Check-ins, likes, and brand-related photo uploads on social media throughout the event, for instance.
Boost sponsorship income. You may target activations more precisely and create a highly profiled audience.
Give sponsors concrete, quantifiable insights based on analytics. The return on investment is quantitative and visible. Use cases to illustrate the effects of sponsorship agreements and draw in new sponsors.
A branded wristband gives sponsors new possibilities.
Summary
With the help of RFID technology, you can offer a world-class event that your attendees will want to attend repeatedly. Depending on your goals, RFID cashless payments, access control, and brand amplification are all possibilities.
RFID cashless payments are sufficient if all you want to do is get rid of the cash from your event or location. Access control would be a wise investment if you wanted to monitor crowd movement around the event site or stop ticket fraud, for instance. Brand amplification should be taken into consideration if maximizing value for your sponsors is your top aim.
Reviewing your goals and objectives, being clear about what you hope to accomplish with an RFID deployment, and deciding what matters most to you are all crucial.
